Clean Labels: Overcoming the Top Production Hurdles
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Statistics show that nearly 75% of consumers agree it is important for food labels to contain recognizable ingredients, and 91% believe food and beverage options with recognizable ingredients are healthier. Major food companies have removed artificial ingredients from their products to meet consumer expectations and gain competitive advantage.
- Consumers are asking for simplified ingredient lists, recognizable ingredients, no chemicals or artificial ingredients, and minimally processed products.
- As you switch to clean label ingredients you need to have tighter processing controls on baking time, temperature, pH, and Titratable Acidity (TTA).
- Label changes due to continuing changes in consumer preference and regulation require a strong change management process. Alchemy’s engagement solutions help you efficiently and effectively train, coach, and reinforce changes as they are implemented.