Alchemy is the Global Expert in Workforce Performance
Alchemy Systems helps companies equip their frontline employees with the knowledge and confidence they need to elevate safety, productivity, culture, and compliance.
Alchemy's integrated solutions impact more than three million frontline workers at 50,000 locations worldwide, creating continuous engagement to safeguard people and products, reduce workplace injuries, and strengthen operations.
Our mission is to ensure your frontline workforce is 100% knowledgeable, 100% confident, 100% of the time. Alchemy drives smart action at work.
The Alchemy Team
Austin, Texas
Guelph, Ontario
Bozeman, Montana
Toronto, Ontario
Our Leadership
President
Raj Shah
President
Raj brings 25 years of go-to-market strategy and execution expertise to Alchemy. Prior to Alchemy, Raj ran a strategy firm helping technology clients design and implement B2B sales and marketing initiatives. Raj is an entrepreneur at heart and was the founding executive at three successful technology firms in Austin and Silicon Valley. He was also senior manager at McKinsey working with executives in retail, energy, manufacturing, and technology companies devise growth strategies. Raj has an MBA from Kellogg and a B.S. in Accounting from LSU (Geaux Tigers!).
Chief Financial Officer
Perry Barth
Chief Financial Officer
Perry is a seasoned financial executive with over 25 years of experience in the technology sector with a strong background in mergers and acquisitions, and equity and debt financing. He most recently served as CFO of Uplogix for 5 years, a venture backed network infrastructure management company. Prior to Uplogix, he was VP of Finance at Borland Software, a publicly traded enterprise software company that was sold to Micro Focus. Perry has also served in various financial leadership roles at Cisco Systems and NetSolve Inc. He started his career at PricewaterhouseCoopers in Dallas, working in accounting, financing, merger and acquisition, and consulting engagements. Perry is a CPA and has a BBA in Accounting from Texas A&M University.
Chief Technology Officer
Mike Couvillion
Chief Technology Officer
Mike has over 20 years’ experience in software, systems and network technologies. A U.S. Air Force veteran, Mike began his post-military career as a systems and network engineer, building ecommerce websites like TraderOnline.com and AutoTrader.com. He then spent seven years as Senior Director at Symantec before joining Dominion Enterprises where he launched websites for Remax.com, Century21.com, ERA.com, and Sothebys.com. In 2011, Mike moved to Texas to join Drilling Info, Inc. as CTO, and later founded his own company in the home automation space. Mike has a B.S. in Computer Science from Louisiana Tech.
EVP, Product Management
Archie Barrett
EVP, Product Management
As a founder of Alchemy’s predecessor Avatar Technology, Archie served as both CTO and CEO. He has managed multiple engineering teams responsible for the design and development of various software and network solutions. He led the development of Avatar (formerly named Course InSite), a recognized industry-leading management system for professional development in the K-12 market. Archie holds two undergraduate degrees and a Masters in Electrical and Computer Engineering from the University of Texas.
EVP, Client Services
Erin Silver
EVP, Client Services
As an early member of the Alchemy team, Erin has at one time or another managed Alchemy’s marketing, customer support, operations, and training activities. As VP of Customer Operations, Erin serves on Alchemy’s executive team and is responsible for ensuring customer satisfaction throughout the customer life cycle. Previously, Erin worked for over 10 years at Sachem, Inc., an Austin-based manufacturer of specialty chemicals. Erin holds a B.S. in Nutrition from the University of Texas.
EVP, Branded Communications
Scott Martin
EVP, Branded Communications
Scott drives the strategic growth and creative direction of Alchemy’s Custom Solutions, a bespoke offering of solutions hyper-tailored for each client served. He was an original founder and Creative Director at Catalyst Awareness, which was acquired by Alchemy in 2013. He retained that role, and expanded to VP of Creative for Alchemy’s Austin and Guelph locations. Prior to Catalyst/Alchemy, Scott held long tenures as Creative Director at Punch Integrated Communications (6 years) and Senior Art Director at R. Rood & Associates, Marketing Communications (9 years). Scott is a graduate of The Sheridan College of Art & Design, and a Professional Member of the Registered Graphic Designers of Ontario (RGD).
VP, Consulting
Jeff Chilton
VP, Consulting
Jeff has over 30 years of experience in the food industry, specializing in food safety, quality assurance, and plant management. Prior to Alchemy, Jeff was the founder and President of Chilton Consulting Group for 18 years, helping clients achieve and sustain GFSI certification under the SQF, BRC, and FSSC 22000 standards along with USDA and FDA Regulatory Compliance services for HACCP and Food Safety Plan. Jeff is a certified SQF Auditor, SQF Consultant, Preventive Control for Human Food Lead Instructor, and International HACCP Alliance Lead Instructor. Prior to starting Chilton Consulting Group, Jeff was a Plant Manager at two large food processing companies and a Director of Quality Assurance. Jeff earned his Bachelor of Science degree in Marketing and Management from Tampa College, Tampa FL.
VP Food Safety, & Global Alliances
Laura Dunn Nelson
VP Food Safety, & Global Alliances
Laura joins Alchemy with over 25 years of experience implementing food safety and quality control programs for processing, packaging, food service, and retail operations. She has worked with global retailers and manufacturers in the implementation of their GFSI certification programs. Prior to Alchemy, Laura managed Silliker’s South Region food testing laboratories, implemented ISO 17025 requirements, conducted GMP and HACCP audits, and trained food safety auditors. Her hands-on experience in testing food products has assisted food companies in the successful implementation of good manufacturing practices (GMP), quality assurance, and HACCP programs. Laura is a graduate of University of Texas with a Bachelor of Science in Microbiology.
VP, Academy & Courseware
Chase Eastman
VP, Academy & Courseware
Chase currently leads Alchemy’s courseware development team and the Alchemy Academy business unit. He was previously Alchemy’s Digital Marketing Manager. In 2016 he began development of Alchemy Academy, a new business-to-individual online learning channel. This opened a new market to Alchemy by gaining direct connection to end users. He drew on his experience in video production and online sales to drive dramatic growth. Prior to Alchemy, Chase spurred e-commerce innovation for The Liquidation Channel.
VP, Marketing
Robyn Goddard
VP, Marketing
Robyn has been driving Alchemy’s brand forward for more than ten years. Her imprint establishes how Alchemy speaks to clients, prospects, and the industry at large. She has built a dynamic lead generation engine based on data analytics to maximize the team’s efforts. Prior to Alchemy, Robyn held marketing positions in the technology and publishing fields. Robyn has a BBA and MBA in Marketing from Texas State University.
VP, People & Culture
Wes Burke
VP, People & Culture
Wes is passionate about sustaining a positive culture and developing the best in people. He joined Alchemy in 2014 and has played a critical role in integrating international teams through four company acquisitions. Prior to Alchemy, Wes was with Target Stores where he was responsible for the human resources team in stores across Central and South Texas. Wes is a graduate from Sam Houston State University, with a double major in Human Resource Management and Economics.
A Small Sample of Our Clients
