The FDA’s Food Traceability Rule: What, Why, and How – Plus Q&A with the FDA

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Join this complimentary webinar as traceability experts from the FDA will introduce the core requirements of the new Food Traceability Rule, explain its exemptions, and help answer audience questions. The webinar will also include a look at potential solutions to streamline your implementation journey.

Background: The FDA Food Traceability Rule establishes traceability recordkeeping requirements, beyond those in existing regulations, for persons who manufacture, process, pack, or hold foods included on the Food Traceability List (FTL). The final rule is a key component of FDA’s New Era of Smarter Food Safety Blueprint and implements Section 204(d) of the FDA Food Safety Modernization Act (FSMA). The new requirements identified in the final rule will allow for faster identification and rapid removal of potentially contaminated food from the market, resulting in fewer foodborne illnesses and/or deaths.


Adam Friedlander
MS; Policy Analyst, Coordinated Outbreak Response and Evaluation (CORE) Network, FDA

Adam Friedlander is a Policy Analyst in FDA’s Coordinated Outbreak Response and Evaluation (CORE) Network where he helps lead the agency’s efforts to advance strategic tech-enabled traceability initiatives under the New Era of Smarter Food Safety. Through collaboration and by leveraging the power of data, he hopes to help transform the food system to become more digital, transparent, and safe for consumers around the world. Adam graduated from Cornell University with a Bachelor of Science (BS) in Food Science and Operations Management and a minor in Music. He received his Master of Science (MS) in Regulatory Affairs of Food and Food Industries from Northeastern University.

Angela Fields
MPH; Senior Consumer Safety Officer, Coordinated Outbreak Response and Evaluation (CORE) Network, FDA

Angela Fields is a Senior Consumer Safety Officer for the Coordinated Outbreak Response and Evaluation Network (CORE) where she provides epidemiologic and traceback expertise to evaluate incoming data to help inform response strategies and conduct traceback investigations. She serves as one of CORE’s traceability subject matter experts participating in Agency initiatives and leads one of the policy development initiatives related to the Food Safety Modernization Act Section 204(d) as well as providing internal and external trainings on traceability and outbreak response.

Laura Dunn Nelson
VP Food Safety & Global Alliances, Intertek Alchemy

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